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Apr 7 / Jade Y. Gunver

Social Media Design Cheat Sheet [INFOGRAPHIC]

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Simple Design Cheat Sheet for Social Media

Social media pages can be some of the best tools for promoting content, finding new customers and engaging your existing customers. In order to leverage these pages correctly though it is important to properly brand and customize them first. By showcasing and communicating a consistent brand message across all of your web properties you will effectively build your brand and establish trust amongst your visitors.

Social Media Design Cheat Sheet - Infographic

Sep 28 / Jade Y. Gunver

Social media is going corporate – More and More

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Social media has dramatically evolved since the day first days of New Media. With so many different networking platforms and sophisticated features, more and more businesses are embracing social media as a powerful tool for marketing. In fact, research shows that 94 percent of corporations use social media. Whether it’s to conduct market research, to gain more exposure or to interact with loyal fans, the infographic below suggests that social media has become the go-to marketing tool for small and large businesses alike. Find out how companies are using social sites and corporate blogs to improve business’ and learn how you can enhance your business’ online presence.

Social media is going corporate
Courtesy of: MBA Programs

Jan 23 / Jade Y. Gunver

Facebook’s Timeline and Social Media

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Facebook’s newest feature, Timeline, has garnered much attention since it was rolled out last month. Many love the new profile makeover, which makes all your content searchable in a highly visual format, while others consider the soon-to-be-mandatory change a move in the wrong direction. But, most significantly, this next evolution of Facebook has sparked a new debate about what social media can do and what it should be.

Only time will tell if Timeline’s goals will succeed and truly redefine our social media relationships. One thing is for sure, however: All profiles will eventually be converted to Timeline, making it an inescapable feature for all Facebook users.
Read more: http://www.flowtown.com/blog/facebook%e2%80%99s-timeline-and-the-evolution-of-social-media#ixzz1kEnpKs3w

Read more: http://www.flowtown.com/blog/facebook%e2%80%99s-timeline-and-the-evolution-of-social-media#ixzz1kEncuMCu

Oct 6 / Jade Y. Gunver

Steve Jobs – R.I.P.

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R.I.P. STEVE JOBS

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”- Steve Jobs
[Stanford commencement speech, June 2005]

The MAC, I got in love with…

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life.” – Steve Jobs

May 26 / Jade Y. Gunver

Marketing a Small Business via Social Media

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Marketing a small business using social media tools has surged in recent years, with many investing their time into perfecting their Facebook pages or LinkedIn profiles. Another noteworthy resource is Yelp.com , where individuals create an account, find information on a local business, and comment on their experience there. Many small restaurant owners claim that Yelp allows them to reflect on the business strategies already in place and helps generate ideas to expand them.  The comments, often a mixture of good and bad, yield more positive than negative results. Reading good reviews boosts morale, while the bad ones give businesses an incentive to improve their tactics.

The first step business owners must take to establish their presence on Yelp is by creating a business profile on biz.yelp.com. It’s a good idea to attach your business profile to another active Yelp profile because it gives visitors the impression that you are an avid participant on the website and that you will be there to see their reviews and keep track of them. In addition, posting discounts, coupons, or promotions is a great way to draw users in. Yelp sends out a weekly email news blast to their users. By incorporating those features into your profile, you have an chance of being included in that newsletter. Your announcements may even appear on the users’ profile pages.

Facebook, which is now the largest social network on the web, is perhaps the quickest and cheapest way to build an online following. Creating Facebook ads is one method, as they appear on the right-hand side of a user’s page once they login. A business can design its own ad, target specific locations or demographics, and control the pricing model — either “pay per click” in which you will be charged per click, or “pay per impressions” in which you will be charged per thousand views of the ad.

Small businesses owners are at a crossroads. This disastrous economy has crippled their companies, leaving them with tight budgets for advertising. So, how can local businesses interact with their customer-base without having to empty their wallets? Luckily, there’s the social network option. So please call us now, for an initial meeting.

Apr 20 / Jade Y. Gunver

Tears in Heaven

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“You should keep writing and keep updating your blog, no matter what” – that’s what I was saying to my clients. Before my life was turned upside down. I know, its not only me but when it happens to you. You feel stuck. It was not a writer’s block but mentally I was blocked.

I received a phone call on Christmas Day from my sister, saying that my father was not feeling well and he wanted to go to the hospital. I talked to her probably 10 times that day. Don’t get me wrong, you might have think; why you didn’t go to your dad. They live in overseas, so it means at least 12 hours of flight. It was not an option in that moment. Another phone call took me back, but this time they took him into intensive care. I was with him and my family a whole month; he was in intensive care for 20 days. He wanted to go home every day. He kept asking us what time it was and when we will bring him home. So we did. We brought him back home January 25th. He was at home for three days. It was Friday morning, January 28th. I didn’t sleep whole night. So my sister told me to sleep at least for an hour around 6 am. I did. I don’t know how but I did. She woke me up saying that our father is leaving. He was hardly breathing. After a minute or two he gave his last breathe. I love him so much. It is my first big loss. I didn’t know exactly what to do. But I knew that I should be strong for mom and for my sister; who is younger than me.

We start calling family and friends, but I mainly updated my Facebook and Twitter accounts. So in today’s day and age that is the way the news travels. People start commenting and all of a sudden we found ourselves surrounded with love and friends. They all either stopped by, called or comment through Facebook and Twitter. That was incredible support. Sometimes you only think those are the sites you need to update, but in reality they are the greatest tools, which connects you to the world of friends.

Dec 31 / Jade Y. Gunver

Have a Happy New Year

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Have a Happy New Year to all of our social media friends. I feel lucky to call all of you as my dear friends as I met probably to you in our Social Media journey. I met you either on Twitter, Facebook or down in the road on FourSquare…

But what happens when your social media friends become your real friends? If you have a chance to meet them in-person, you will see; there were no handshakes, just hugs. But what is the difference between a social media friend and an IRL friend, and how do you bridge that gap?

I like that post and want to share with you, anyways here we are; at the last very day of 2010. Another year just passed, and we are tired of following hours, days and months but once we realize its just not another year, but our lives is passing by than we are more careful about every minute of it. At that point we start with our New Year’s resolutions. But do we know about this fact -

New Year’s Resolution Success Study – Recent research shows that while 52% of participants in a resolution study were confident of success with their goals, only 12% actually achieved their goals. Men achieved their goal 22% more often when they engaged in goal setting, while women succeeded 10% more when they made their goals public and got support from their friends.

As you can tell that, sharing makes the difference in womans success, because we love social media, we love sharing our goals with our friends. But don’t forget, New Year’s resolutions people make and then after about ten days, are completely forgotten. Larry Winget has a nice post about this :)
10 Ways To Make New Years Resolutions Stick

I love you all, and honored to call all of you as my friends, I wish you good health, success but more than anything a peace of mind. Have a Happy New Year

Dec 13 / Jade Y. Gunver

Don’t Integrate Social Media!

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Hi everyone, I hope you had a great weekend, so you are ready for a great week.

I’ve been consulting companies, individuals and organizations in their social media marketing strategies. Honestly I can tell that there are still so many confusions about what is Social Media? How they can integrate it? What to do next? How they will start getting ROI?

Ladies and Gentleman, there is only two reasons that you don’t have to integrate social media in your marketing efforts.

1- If you don’t have a good product or service; you should stay a way from Social Media.
2- If you don’t have enough budget; you should stay a way from Social Media.

But rather than that there is no reason that you don’t have to integrate Social Media in your marketing efforts. If you don’t trust your product or service, or you are not open to critisim, than you can’t learn anything from listening your customers or customers to be. Listen, conversations happening with or without you, may be there are so many things you can learn or change if you listen.
If you don’t have the budget, don’t even start. Cause than it will harm you. There are so many companies started their Facebook pages, commonly Twitter accounts and probably got them through their college students or by hiring an intern. If you look at them closely, they probably left the social media sphere in 6 months; and now the accounts stay still and it looks really bad for your branding. Without a strategy they will only harm you.

You have to set up goals and a Social Media Strategy, without one you will only have those mediums and they will not work for you. Don’t forget Social media can provide a big range of benefits. Social media can increase brand awareness, revenue, member growth, customer service satisfaction, etc. Think about your company’s goals and create a strategy to accomplish them.

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Nov 25 / Jade Y. Gunver

Happy Thanksgiving

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What are you thankful for this year? Among friends and family, I need to include my awesome clients who have made 2010 amazing!

I’m thankful to All Seasons Pest Solutions, Harry Ramos, I’m so grateful to get to know you and your business. You are such a great business man, who is taking great care of his clients and treated them like family. I have a big trust in you that you will grow your business every day and every year to come. I can’t wait to see my new Holiday Lights.

I’m thankful to Ani Orthopedics, Dr. Nasser Ani, Christy Chalmers; I’m so grateful to get to know you and your great staff. They all know the importance of customer service when it comes to health. When it comes to your bones, muscles and joints, you don’t want to make compromises. I wish you, your family, your staff and The Syrian American Medical Society a Happy Thanksgiving. I’m so appreciative to get to know you all.

I’m thankful to ClickingOnline , Betty Kelly Sargent, I’m so grateful to get to know you. Your personality amazes me. Betty as a writer, editor and Certified Life Coach herself, she is uniquely qualified to help those who are looking for love and has put together an extraordinary staff of qualified professionals to work with her to do the same. Devon, Mark, Bonny, John you are such a great team and I’m so happy to get to know all of you. Happy Thanksgiving to all Clicking Online family.

I’m thankful to Prime Time Learning Center , Melissa Daidone Costa, Christine DeNichilo Tarallo; you ladies are awesome. I’m grateful to Joel and Ricci Wasserman, who included me to their family; who established a school that not only teaches but nurtures children from infancy through school age. Prime Time’s comprehensive program includes fully licensed child care for infants and toddlers; a dynamic education program developed specially for 3 and 4 year olds; a full-day preschool; before- and after-school enrichment programs for elementary school students; and a summer camp. Melissa, Christine I rely on you and your great staff. Happy Thanksgiving to all Prime Time family.


I’m thankful to Ridgewood Moving , Cindy Neidig Myer, I’m so grateful for your friendship. It means a lot to me, you show your kindness, support which I’m so grateful for. I had the chance to get to know you more than 5 years ago but I believe God reveals himself in different ways and he send you in my way, when I needed the most. I respect your career, profession and most important I admire your personality. In a male dominated industry, you worked your way up the ladder and take your business up to top. I’m looking forward to work with you many years to come. Happy Thanksgiving to all Ridgewood Moving family.

I’m thankful to Sheraton Mahwah Hotel , Will Adamo, I’m so grateful to get to know you and your great team. Whether you are planning your dream wedding or a successful corporate event, Sheraton Mahwah Hotel of Bergen County has a variety of event space which can be arranged to suit all of your needs. But more than anything the great friendly staff and the beautiful smell will take you back home, where you don’t want to leave.


I’m thankful to Steve Griggs Design , Steve, what an honor to get to know you. You are a charachter and I’m so happy to add my talent to show the world your work, your talent and your three distinctive businesses. Steve combines formal training, an artist’s sensibility and a commitment to client satisfaction. His passion is contagious, and he will transform your environment from ordinary to extraordinary with a WOW factor. I wish a Happy Thanksgiving to you and your great family. I’m looking forward to work with you many years to come.

I’m thankful to my past and future clients, you all know who you are. I’m so grateful for all of you. You made me who I am today, you allow me to explore, to train and learn. Without you none of this is possible.

When we count
our many blessings;
It isn’t hard to see
that life’s most valued
treasures are the
treasures that are free.

For it isn’t what
we own or buy
that signifies
our wealth.

It’s the special
gifts that have
no price:
our family,
friends and health.

HAPPY THANSGIVING to SOCIAL MEDIA, which allows me to get to know so many people through Twitter, Facebook, LinkedIn and all other social media and networking sites. :) LOVE YOU ALL

Oct 24 / Jade Y. Gunver

Social Media is About Friends and Influence People

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Social media is becoming more and more relevant to many business owners. Four in 10 business owners say they now use social media platforms like Facebook, Twitter and LinkedIn as part of their marketing efforts, according the American Express OPEN Small Business Monitor; a survey of 726 American small businesses from American Express OPEN. They start understanding the importance of social media. Everybody is talking about social media but still there are so many question marks about ROI, about how they will utilize social media, who is going to make the updates, how much time it will take, compliance issues, so and so…

First of all if you think you couldn’t commit or give up on social media, please don’t even start; because it will not give you any credibility but will even harm you. I have been seeing so many Facebook and Twitter accounts that has not been used so long. It won’t happen over night, getting socialized will take time. You need to win friends and influence people.

Dale Carnegie has a really nice structure about this and I want to share with you.

So please keep in mind, in order to be successful in social media, you need to be successful in socializing :)