Social media has dramatically evolved since the day first days of New Media. With so many different networking platforms and sophisticated features, more and more businesses are embracing social media as a powerful tool for marketing. In fact, research shows that 94 percent of corporations use social media. Whether it’s to conduct market research, to gain more exposure or to interact with loyal fans, the infographic below suggests that social media has become the go-to marketing tool for small and large businesses alike. Find out how companies are using social sites and corporate blogs to improve business’ and learn how you can enhance your business’ online presence.
Courtesy of: MBA Programs
Facebook’s newest feature, Timeline, has garnered much attention since it was rolled out last month. Many love the new profile makeover, which makes all your content searchable in a highly visual format, while others consider the soon-to-be-mandatory change a move in the wrong direction. But, most significantly, this next evolution of Facebook has sparked a new debate about what social media can do and what it should be.
Only time will tell if Timeline’s goals will succeed and truly redefine our social media relationships. One thing is for sure, however: All profiles will eventually be converted to Timeline, making it an inescapable feature for all Facebook users.
Read more: http://www.flowtown.com/blog/facebook%e2%80%99s-timeline-and-the-evolution-of-social-media#ixzz1kEnpKs3w
R.I.P. STEVE JOBS
“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”- Steve Jobs
[Stanford commencement speech, June 2005]
Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life.” – Steve Jobs
Marketing a small business using social media tools has surged in recent years, with many investing their time into perfecting their Facebook pages or LinkedIn profiles. Another noteworthy resource is Yelp.com , where individuals create an account, find information on a local business, and comment on their experience there. Many small restaurant owners claim that Yelp allows them to reflect on the business strategies already in place and helps generate ideas to expand them. The comments, often a mixture of good and bad, yield more positive than negative results. Reading good reviews boosts morale, while the bad ones give businesses an incentive to improve their tactics.
The first step business owners must take to establish their presence on Yelp is by creating a business profile on biz.yelp.com. It’s a good idea to attach your business profile to another active Yelp profile because it gives visitors the impression that you are an avid participant on the website and that you will be there to see their reviews and keep track of them. In addition, posting discounts, coupons, or promotions is a great way to draw users in. Yelp sends out a weekly email news blast to their users. By incorporating those features into your profile, you have an chance of being included in that newsletter. Your announcements may even appear on the users’ profile pages.
Facebook, which is now the largest social network on the web, is perhaps the quickest and cheapest way to build an online following. Creating Facebook ads is one method, as they appear on the right-hand side of a user’s page once they login. A business can design its own ad, target specific locations or demographics, and control the pricing model — either “pay per click” in which you will be charged per click, or “pay per impressions” in which you will be charged per thousand views of the ad.
Small businesses owners are at a crossroads. This disastrous economy has crippled their companies, leaving them with tight budgets for advertising. So, how can local businesses interact with their customer-base without having to empty their wallets? Luckily, there’s the social network option. So please call us now, for an initial meeting.
“You should keep writing and keep updating your blog, no matter what” – that’s what I was saying to my clients. Before my life was turned upside down. I know, its not only me but when it happens to you. You feel stuck. It was not a writer’s block but mentally I was blocked.
I received a phone call on Christmas Day from my sister, saying that my father was not feeling well and he wanted to go to the hospital. I talked to her probably 10 times that day. Don’t get me wrong, you might have think; why you didn’t go to your dad. They live in overseas, so it means at least 12 hours of flight. It was not an option in that moment. Another phone call took me back, but this time they took him into intensive care. I was with him and my family a whole month; he was in intensive care for 20 days. He wanted to go home every day. He kept asking us what time it was and when we will bring him home. So we did. We brought him back home January 25th. He was at home for three days. It was Friday morning, January 28th. I didn’t sleep whole night. So my sister told me to sleep at least for an hour around 6 am. I did. I don’t know how but I did. She woke me up saying that our father is leaving. He was hardly breathing. After a minute or two he gave his last breathe. I love him so much. It is my first big loss. I didn’t know exactly what to do. But I knew that I should be strong for mom and for my sister; who is younger than me.
We start calling family and friends, but I mainly updated my Facebook and Twitter accounts. So in today’s day and age that is the way the news travels. People start commenting and all of a sudden we found ourselves surrounded with love and friends. They all either stopped by, called or comment through Facebook and Twitter. That was incredible support. Sometimes you only think those are the sites you need to update, but in reality they are the greatest tools, which connects you to the world of friends.
Have a Happy New Year to all of our social media friends. I feel lucky to call all of you as my dear friends as I met probably to you in our Social Media journey. I met you either on Twitter, Facebook or down in the road on FourSquare…
But what happens when your social media friends become your real friends? If you have a chance to meet them in-person, you will see; there were no handshakes, just hugs. But what is the difference between a social media friend and an IRL friend, and how do you bridge that gap?
I like that post and want to share with you, anyways here we are; at the last very day of 2010. Another year just passed, and we are tired of following hours, days and months but once we realize its just not another year, but our lives is passing by than we are more careful about every minute of it. At that point we start with our New Year’s resolutions. But do we know about this fact -
New Year’s Resolution Success Study – Recent research shows that while 52% of participants in a resolution study were confident of success with their goals, only 12% actually achieved their goals. Men achieved their goal 22% more often when they engaged in goal setting, while women succeeded 10% more when they made their goals public and got support from their friends.
As you can tell that, sharing makes the difference in womans success, because we love social media, we love sharing our goals with our friends. But don’t forget, New Year’s resolutions people make and then after about ten days, are completely forgotten. Larry Winget has a nice post about this
10 Ways To Make New Years Resolutions Stick
Hi everyone, I hope you had a great weekend, so you are ready for a great week.
I’ve been consulting companies, individuals and organizations in their social media marketing strategies. Honestly I can tell that there are still so many confusions about what is Social Media? How they can integrate it? What to do next? How they will start getting ROI?
Ladies and Gentleman, there is only two reasons that you don’t have to integrate social media in your marketing efforts.
1- If you don’t have a good product or service; you should stay a way from Social Media.
2- If you don’t have enough budget; you should stay a way from Social Media.
But rather than that there is no reason that you don’t have to integrate Social Media in your marketing efforts. If you don’t trust your product or service, or you are not open to critisim, than you can’t learn anything from listening your customers or customers to be. Listen, conversations happening with or without you, may be there are so many things you can learn or change if you listen.
If you don’t have the budget, don’t even start. Cause than it will harm you. There are so many companies started their Facebook pages, commonly Twitter accounts and probably got them through their college students or by hiring an intern. If you look at them closely, they probably left the social media sphere in 6 months; and now the accounts stay still and it looks really bad for your branding. Without a strategy they will only harm you.
You have to set up goals and a Social Media Strategy, without one you will only have those mediums and they will not work for you. Don’t forget Social media can provide a big range of benefits. Social media can increase brand awareness, revenue, member growth, customer service satisfaction, etc. Think about your company’s goals and create a strategy to accomplish them.
Social media is becoming more and more relevant to many business owners. Four in 10 business owners say they now use social media platforms like Facebook, Twitter and LinkedIn as part of their marketing efforts, according the American Express OPEN Small Business Monitor; a survey of 726 American small businesses from American Express OPEN. They start understanding the importance of social media. Everybody is talking about social media but still there are so many question marks about ROI, about how they will utilize social media, who is going to make the updates, how much time it will take, compliance issues, so and so…
First of all if you think you couldn’t commit or give up on social media, please don’t even start; because it will not give you any credibility but will even harm you. I have been seeing so many Facebook and Twitter accounts that has not been used so long. It won’t happen over night, getting socialized will take time. You need to win friends and influence people.
Dale Carnegie has a really nice structure about this and I want to share with you.
So please keep in mind, in order to be successful in social media, you need to be successful in socializing